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Your Resource for Towns in Northern New Jersey

SEO for Generative AI: Rethinking Search and Discovery in the Age of LLMs

Date and Time
Date / Time
Sat, Nov 22, 2025
3:00 PM to 4:00 PM
Location
Location
EqualSpace ES550 Tech & Innovation Campus
550 Broad St
Newark, NJ
Organizer
Organizer
NJ Code & Coffee
Category
Category
Technology
SEO for Generative AI: Rethinking Search and Discovery in the Age of LLMs
Join us for an interactive workshop on optimizing content for AI-powered search systems! As ChatGPT, Perplexity, and other LLMs reshape how people discover information, traditional SEO strategies need an upgrade.

In this session, you'll learn how to make your content discoverable by both search engines AND AI systems through semantic optimization, structured data, vector embeddings, and smart content architecture. We'll cover practical strategies including [schema.org](http://schema.org/) markup, concept density optimization, and how RAG (Retrieval-Augmented Generation) systems retrieve and cite sources.

**What to expect:**

* Understanding how AI ranking differs from traditional SEO
* Hands-on activity: optimize a sample article for AI systems
* Practical tools for testing and monitoring AI retrieval
* Actionable takeaways you can implement immediately

Perfect for developers, content creators, marketers, and anyone building for the modern web. Bring your laptop for the hands-on portion, or share with someone else!

**Doors open at 2pm, talk starts at 3pm, arrive early for networking and light refreshments.**

Join the NJ Code & Coffee Community Discord - come hang out before and after:
[www.codeandcoffee.chat](http://www.codeandcoffee.chat/)

**The Speaker: Charles Inwald** is full stack developer based in New York who has worked at Apple and various startups.